Best webinar software for small businesses

Reliable webinars for a modest audience at a price that works before webinars are a proven channel.

# Tool Starting price Best for Score
1 ClickMeeting
Top pick
£37/mo Educators and small businesses running paid or automated webinars on a modest budget.
90
Visit
2 Demio $63/mo Marketing teams that want polished, easy-to-join webinars with engagement tools and automated replays.
78
Visit
3 WebinarJam $49/mo Marketers running large live and automated webinars to sell, who want a low cost per attendee.
73
Visit

Ranked on weighted capability scores, weighted most heavily towards value for money and ease of use. Commission is not an input — see methodology.

How this ranking was weighted
Dimension Weight ClickMeetingDemioWebinarJam
Value for money ×4 534
Ease of use ×3 453
Automation ×1 444
Weighted total 907873

Capability scores are 1–5 per dimension. Weights reflect what matters for this use case. A tool we have not assessed on a dimension scores 3, not 0.

Why ClickMeeting wins here

Strengths

  • +Live is £37 a month for 50 attendees, with paid events, donations and branded landing pages.
  • +Automated, at £45 a month, adds automated and on-demand webinars, reminders and attendance certificates.
  • +Live-chat support on every plan, in six languages.

Limitations

  • Prices are for 50 attendees; bigger rooms cost more.
  • Live includes only 6 hours of recording storage and 1 GB of files.
  • Rooms of up to 10,000 attendees need Enterprise, which is custom-priced.

The case for Demio

A browser-based webinar platform focused on engagement, with automated and on-demand webinars. Marketing teams that want polished, easy-to-join webinars with engagement tools and automated replays.

Full ClickMeeting vs Demio comparison →

Common questions

Best webinar software for small businesses?

ClickMeeting scores highest for small businesses, at 90 out of 100 when weighted for value for money and ease of use. Demio is second on 78.

Sources & verification

  1. clickmeeting.com — checked 24 September 2026
    No free plan; a 14-day free trial for up to 25 attendees, with no card required.
  2. home.webinarjam.com — checked 24 September 2026
    No free plan; Basic can be trialled for 14 days for $1.
  3. demio.com — checked 24 September 2026
    No free plan is listed on the pricing page.