Software pricing index
The entry price of every tool we compare, converted to pounds, with a link to the page each figure came from.
What a UK buyer should know
Most of these tools charge in dollars
10 of the 36 show UK visitors prices in pounds. The rest are priced in another currency (25 in US dollars and 1 in euros), so what a UK card is charged moves with the exchange rate.
| Priced in | Tools | Which |
|---|---|---|
| Pounds | 10 | GetResponse, Brevo, Leadpages, Thinkific, ClickMeeting, Semrush, Ahrefs, SE Ranking, WP Engine and SiteGround |
| US dollars | 25 | Systeme.io, Kit, ActiveCampaign, AWeber, MailerLite, beehiiv, Ghost, Substack, Unbounce, Instapage, Teachable, Kajabi, Podia, Skool, Circle, Mighty Networks, WebinarJam, Demio, Mangools, Surfer SEO, Moz Pro, Kinsta, Cloudways, Hostinger and Rocket.net |
| Euros | 1 | LearnWorlds |
Introductory prices that rise at renewal
These plans are advertised at a first-term price and renew at a higher one. The introductory rate usually has to be paid upfront for the whole term.
| Tool | Plan | To start | Renews at | Rise | Terms |
|---|---|---|---|---|---|
| SiteGround | StartUp | £1.99/mo | £13.99/mo | 7× | first-year rate, prepaid for 12 months |
| SiteGround | GrowBig | £3.99/mo | £23.99/mo | 6× | first-year rate, prepaid for 12 months |
| SiteGround | GoGeek | £5.99/mo | £34.99/mo | 5.8× | first-year rate, prepaid for 12 months |
| Hostinger | Unlimited | $3.99/mo | $16.99/mo | 4.3× | 48 months upfront, $191.52 total |
| Hostinger | Premium | $2.99/mo | $10.99/mo | 3.7× | 48 months upfront, $143.52 total |
| Hostinger | Cloud Startup | $7.99/mo | $25.99/mo | 3.3× | 48 months upfront, $383.52 total |
What platforms take from your sales
Course, community and newsletter platforms can keep part of what you sell to students, members or subscribers, on top of any subscription. The highest, 10%, is charged by Skool (Hobby) and Substack. beehiiv, Ghost, Kajabi and MailerLite keep none of it. The last column says whether card processing is part of the fee or charged on top by the payment processor, which changes which platform is cheaper.
| Tool | What it keeps from each sale | Card processing |
|---|---|---|
| Skool | 10% + $0.30 on Hobby; 2.9% + $0.30 on Pro (3.9% + $0.30 on payments over $900) | Included in the fee |
| Substack | 10% on paid subscriptions | Charged on top |
| Teachable | 7.5% on Starter; none on Builder and Growth | Not stated |
| Podia | 5% on Mover; none on Shaker and Earthquaker | Not stated |
| Kit | 3.5% + $0.30 on every plan, including free | Included in the fee |
| Circle | 2% on Professional; 1% on Business and Scale | Charged on top |
| Mighty Networks | 2% on Launch; 1% on Scale; 0.5% on Growth | Not stated |
| LearnWorlds | €5 per paid enrolment on Starter; none on Pro Trainer | Not stated |
| beehiiv | None on Scale and up | Charged on top |
| Ghost | None on Publisher and up | Not stated |
| Kajabi | None on any plan | Charged on top |
| MailerLite | None on paid plans | Charged on top |
Every figure here is in the free pricing dataset (CSV and JSON, CC BY 4.0): reuse it with a credit and a link.
Every tool’s entry price
Email marketing & funnel builders
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| Brevo | Yes | £6/mo | £6/mo | 24 September 2026 |
| ActiveCampaign | No | $15/mo | £11.21/mo | 24 September 2026 |
| Systeme.io | Yes | $17/mo | £12.70/mo | 23 September 2026 |
| GetResponse | No | £13/mo | £13/mo | 23 September 2026 |
| MailerLite | Yes | $19/mo | £14.19/mo | 24 September 2026 |
| AWeber | Yes | $25/mo | £18.68/mo | 24 September 2026 |
| Kit | Yes | $33/mo | £24.65/mo | 23 September 2026 |
Best email marketing, ranked →
Newsletter platforms
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| Ghost | No | $18/mo | £13.45/mo | 24 September 2026 |
| MailerLite | Yes | $19/mo | £14.19/mo | 24 September 2026 |
| Kit | Yes | $33/mo | £24.65/mo | 23 September 2026 |
| beehiiv | Yes | $49/mo | £36.61/mo | 24 September 2026 |
| Substack | Yes | 10% of paid revenue | — | 24 September 2026 |
Best newsletter platforms, ranked →
Landing page builders
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| Unbounce | No | $29/mo | £21.67/mo | 24 September 2026 |
| Instapage | No | $99/mo | £73.96/mo | 24 September 2026 |
| Leadpages | No | £85/mo | £85/mo | 24 September 2026 |
Best landing page builders, ranked →
Online course platforms
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| LearnWorlds | No | €29/mo | £24.19/mo | 24 September 2026 |
| Teachable | No | $39/mo | £29.14/mo | 23 September 2026 |
| Podia | No | $49/mo | £36.61/mo | 23 September 2026 |
| Thinkific | No | £46/mo | £46/mo | 23 September 2026 |
| Kajabi | No | $179/mo | £133.73/mo | 23 September 2026 |
Best course platforms, ranked →
Online community platforms
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| Skool | No | $9/mo | £6.72/mo | 24 September 2026 |
| Circle | No | $89/mo | £66.49/mo | 24 September 2026 |
| Mighty Networks | No | $95/mo | £70.97/mo | 24 September 2026 |
Best community platforms, ranked →
Webinar platforms
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| WebinarJam | No | $49/mo | £36.61/mo | 24 September 2026 |
| ClickMeeting | No | £37/mo | £37/mo | 24 September 2026 |
| Demio | No | $63/mo | £47.07/mo | 24 September 2026 |
Best webinar platforms, ranked →
SEO and AI-search tools
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| Ahrefs | Yes | £23/mo | £23/mo | 23 September 2026 |
| Moz Pro | No | $49/mo | £36.61/mo | 24 September 2026 |
| Surfer SEO | No | $59/mo | £44.08/mo | 24 September 2026 |
| Mangools | No | $61/mo | £45.57/mo | 23 September 2026 |
| SE Ranking | No | £95/mo | £95/mo | 23 September 2026 |
| Semrush | No | £113/mo | £113/mo | 23 September 2026 |
Managed WordPress hosting
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| SiteGround | No | £1.99/mo | £1.99/mo | 24 September 2026 |
| Hostinger | No | $2.99/mo | £2.23/mo | 23 September 2026 |
| Cloudways | No | $14/mo | £10.46/mo | 23 September 2026 |
| Rocket.net | No | $30/mo | £22.41/mo | 24 September 2026 |
| Kinsta | No | $35/mo | £26.15/mo | 23 September 2026 |
| WP Engine | No | £30/mo | £30/mo | 24 September 2026 |
Best WordPress hosting, ranked →
Pound figures use the European Central Bank reference rate of 6 November 2026; a card is charged at your bank's rate. Price changes are logged on the changelog.
Common questions
Which of these tools bill UK customers in pounds?
GetResponse, Brevo, Leadpages, Thinkific, ClickMeeting, Semrush, Ahrefs, SE Ranking, WP Engine and SiteGround show UK visitors prices in pounds. The other 26 are priced in another currency: 25 in US dollars and 1 in euros. The amount charged to a UK card moves with the exchange rate.
Which introductory prices rise the most at renewal?
SiteGround’s StartUp plan is £1.99 a month to start and renews at £13.99, 7× as much. 6 plans across 2 hosts work this way; the table above lists each one.
Which tools have a free plan?
8 of the 36: Systeme.io, Kit, AWeber, Brevo, MailerLite, beehiiv, Substack and Ahrefs. Free plans differ widely in what they allow, so each pricing page lists the limits.
How are the prices checked?
Every price is read from the vendor's own pricing page and dated; the most recent check was on 24 September 2026. A monitor revisits the pricing pages every month and flags anything that no longer matches.
Sources & verification
- ahrefs.com — checked 23 September 2026Ahrefs Free covers data for sites you own; researching competitors needs a paid plan.
- api.frankfurter.app — checked 6 November 2026European Central Bank reference rate, published via Frankfurter.
- circle.so — checked 25 September 2026Transaction fees: 2% on Professional, 1% on Business and Scale, in addition to Stripe’s standard processing fee.
- clickmeeting.com — checked 24 September 2026No free plan; a 14-day free trial for up to 25 attendees, with no card required.
- ghost.org — checked 24 September 2026Founded April 2013.
- ghost.org — checked 24 September 2026No free plan on Ghost(Pro) — each plan starts with a free trial. Ghost is also open-source software you can host yourself.
- help.aweber.com — checked 24 September 2026AWeber Free needs no credit card. Plans upgrade automatically when a list or its sending outgrows them; downgrades need a request to support.
- help.aweber.com — checked 24 September 2026AWeber Free allows one campaign or landing page, keeps AWeber branding, and has no split testing, saved segments or behavioural automation.
- help.skool.com — checked 25 September 2026Transaction fee on sales: 10% + 30c on Hobby; 2.9% + 30c on Pro for payments up to $899, 3.9% + 30c above $900. Skool processes the payments itself, so card processing is included. Members pay in USD.
- home.webinarjam.com — checked 24 September 2026No free plan; Basic can be trialled for 14 days for $1.
- instapage.com — checked 24 September 2026No free plan; a 14-day free trial.
- kinsta.com — checked 23 September 2026No free plan, but the first month of business plans is free and migrations are unlimited and free.
- kit.com — checked 23 September 2026Free up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts. Unlimited automations and sequences need a paid plan.
- mangools.com — checked 23 September 2026No free plan, though Mangools publishes several free standalone SEO tools.
- moz.com — checked 24 September 2026No free Moz Pro plan; Medium has a free trial. Moz also offers separate free SEO tools.
- rocket.net — checked 24 September 2026No free plan; the first month costs $1.
- seranking.com — checked 23 September 2026No free plan; a 14-day free trial with no card required.
- support.substack.com — checked 24 September 2026Publishing is free however many subscribers you have. Paid subscriptions cost nothing a month; Substack takes 10% of each payment.
- support.substack.com — checked 24 September 2026One-time $50 fee to use your own domain.
- support.substack.com — checked 24 September 2026Writers recommend other publications; new recommendations reach their subscribers in a digest email.
- surferseo.com — checked 24 September 2026No free plan is listed on the pricing page.
- systeme.io — checked 23 September 2026Free plan: 2,000 contacts, 3 funnels, 1 course, 1 blog, unlimited emails. Never expires, no card required.
- unbounce.com — checked 24 September 2026No free plan; a 14-day free trial with no credit card required.
- wpengine.com — checked 24 September 2026No free plan.
- activecampaign.com — checked 24 September 2026No free plan; a 14-day free trial.
- aweber.com — checked 24 September 2026The page opens at 0–500 subscribers (Lite $15, Plus $30 monthly); the 501–1,000 figures are from its own price data.
- beehiiv.com — checked 24 September 2026
- beehiiv.com — checked 24 September 2026Launch plan: free for up to 2,500 subscribers, with unlimited email sends, a website and custom domains. No card required. Paid subscriptions, automations and the ad network need a paid plan.
- brevo.com — checked 24 September 2026Free forever with no credit card; up to 300 emails a day once the account is approved for sending.
- cloudways.com — checked 23 September 2026No free plan; a 3-day free trial without card details.
- demio.com — checked 24 September 2026No free plan is listed on the pricing page.
- getresponse.com — checked 23 September 2026The pricing page offers a 14-day free trial of premium features and lists no free plan.
- hostinger.com — checked 23 September 2026No free plan; a 30-day money-back guarantee instead.
- kajabi.com — checked 23 September 2026No free plan listed on the pricing page.
- leadpages.com — checked 24 September 2026No free plan; a 7-day free trial.
- learnworlds.com — checked 24 September 2026No free plan; a free trial.
- mailerlite.com — checked 24 September 2026
- mailerlite.com — checked 24 September 2026No sales fee on paid newsletters; Stripe processes the payments.
- mailerlite.com — checked 24 September 2026Free plan: up to 250 subscribers and 2,500 emails a month, with 3 automations, 1 website and 1 landing page. Paid newsletters, custom domains and removing the MailerLite logo need a paid plan.
- mightynetworks.com — checked 25 September 2026Transaction fees: 2% on Launch, 1% on Scale, 0.5% on Growth. The pricing page does not say whether card processing is included.
- podia.com — checked 23 September 2026No free plan; a 14-day free trial instead.
- semrush.com — checked 23 September 2026Free trial available on paid plans; no free plan listed on the pricing page.
- siteground.co.uk — checked 24 September 2026No free plan.
- skool.com — checked 24 September 2026No free plan; both plans can be tried for free.
- teachable.com — checked 23 September 2026No free plan listed; a 7-day free trial and 30-day money-back guarantee instead.
- thinkific.com — checked 23 September 2026No free plan listed; a free trial on every paid plan.