Software pricing index
The entry price of every tool we compare, converted to pounds, with a link to the page each figure came from.
Email marketing & funnel builders
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| Brevo | Yes | £6/mo | £6/mo | 24 September 2026 |
| ActiveCampaign | No | $15/mo | £11.35/mo | 24 September 2026 |
| Systeme.io | Yes | $17/mo | £12.86/mo | 23 September 2026 |
| GetResponse | No | £13/mo | £13/mo | 23 September 2026 |
| MailerLite | Yes | $19/mo | £14.37/mo | 24 September 2026 |
| AWeber | Yes | $25/mo | £18.91/mo | 24 September 2026 |
| Kit | Yes | $33/mo | £24.96/mo | 23 September 2026 |
Best email marketing, ranked →
Newsletter platforms
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| Ghost | No | $18/mo | £13.62/mo | 24 September 2026 |
| MailerLite | Yes | $19/mo | £14.37/mo | 24 September 2026 |
| Kit | Yes | $33/mo | £24.96/mo | 23 September 2026 |
| beehiiv | Yes | $49/mo | £37.07/mo | 24 September 2026 |
| Substack | Yes | 10% of paid revenue | — | 24 September 2026 |
Best newsletter platforms, ranked →
Online course platforms
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| Teachable | No | $39/mo | £29.50/mo | 23 September 2026 |
| Podia | No | $49/mo | £37.07/mo | 23 September 2026 |
| Thinkific | No | £46/mo | £46/mo | 23 September 2026 |
| Kajabi | No | $179/mo | £135.40/mo | 23 September 2026 |
Best course platforms, ranked →
Online community platforms
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| Skool | No | $9/mo | £6.81/mo | 24 September 2026 |
| Circle | No | $89/mo | £67.32/mo | 24 September 2026 |
| Mighty Networks | No | $95/mo | £71.86/mo | 24 September 2026 |
Best community platforms, ranked →
SEO and AI-search tools
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| Ahrefs | Yes | £23/mo | £23/mo | 23 September 2026 |
| Moz Pro | No | $49/mo | £37.07/mo | 24 September 2026 |
| Surfer SEO | No | $59/mo | £44.63/mo | 24 September 2026 |
| Mangools | No | $61/mo | £46.14/mo | 23 September 2026 |
| SE Ranking | No | £95/mo | £95/mo | 23 September 2026 |
| Semrush | No | £113/mo | £113/mo | 23 September 2026 |
Managed WordPress hosting
| Tool | Free plan | Paid from | In pounds (approx.) | Checked |
|---|---|---|---|---|
| Hostinger | No | $2.99/mo | £2.26/mo | 23 September 2026 |
| Cloudways | No | $14/mo | £10.59/mo | 23 September 2026 |
| Kinsta | No | $35/mo | £26.48/mo | 23 September 2026 |
| WP Engine | No | £30/mo | £30/mo | 24 September 2026 |
Best WordPress hosting, ranked →
Pound figures use the European Central Bank reference rate of 24 September 2026; a card is charged at your bank's rate. Price changes are logged on the changelog.
Common questions
Which of these tools bill UK customers in pounds?
GetResponse, Brevo, Thinkific, Semrush, Ahrefs, SE Ranking and WP Engine show UK visitors prices in pounds. The other 20 bill in US dollars, so the amount charged to a UK card moves with the exchange rate.
Which tools have a free plan?
8 of the 27: Systeme.io, Kit, AWeber, Brevo, MailerLite, beehiiv, Substack and Ahrefs. Free plans differ widely in what they allow, so each pricing page lists the limits.
How are the prices checked?
Every price is read from the vendor's own pricing page and dated; the most recent check was on 24 September 2026. A monitor revisits the pricing pages every month and flags anything that no longer matches.
Sources & verification
- ahrefs.com — checked 23 September 2026Ahrefs Free covers data for sites you own; researching competitors needs a paid plan.
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- circle.so — checked 24 September 2026No free plan; a 14-day free trial with no card required, and a 30-day money-back guarantee.
- ghost.org — checked 24 September 2026Founded April 2013.
- ghost.org — checked 24 September 2026No free plan on Ghost(Pro) — each plan starts with a free trial. Ghost is also open-source software you can host yourself.
- help.aweber.com — checked 24 September 2026AWeber Free needs no credit card. Plans upgrade automatically when a list or its sending outgrows them; downgrades need a request to support.
- help.aweber.com — checked 24 September 2026AWeber Free allows one campaign or landing page, keeps AWeber branding, and has no split testing, saved segments or behavioural automation.
- kinsta.com — checked 23 September 2026No free plan, but the first month of business plans is free and migrations are unlimited and free.
- kit.com — checked 23 September 2026Free up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts. Unlimited automations and sequences need a paid plan.
- mangools.com — checked 23 September 2026No free plan, though Mangools publishes several free standalone SEO tools.
- moz.com — checked 24 September 2026No free Moz Pro plan; Medium has a free trial. Moz also offers separate free SEO tools.
- seranking.com — checked 23 September 2026No free plan; a 14-day free trial with no card required.
- support.substack.com — checked 24 September 2026Publishing is free however many subscribers you have. Paid subscriptions cost nothing a month; Substack takes 10% of each payment.
- support.substack.com — checked 24 September 2026One-time $50 fee to use your own domain.
- support.substack.com — checked 24 September 2026Writers recommend other publications; new recommendations reach their subscribers in a digest email.
- surferseo.com — checked 24 September 2026No free plan is listed on the pricing page.
- systeme.io — checked 23 September 2026Free plan: 2,000 contacts, 3 funnels, 1 course, 1 blog, unlimited emails. Never expires, no card required.
- wpengine.com — checked 24 September 2026No free plan.
- activecampaign.com — checked 24 September 2026No free plan; a 14-day free trial.
- aweber.com — checked 24 September 2026The page opens at 0–500 subscribers (Lite $15, Plus $30 monthly); the 501–1,000 figures are from its own price data.
- beehiiv.com — checked 24 September 2026
- beehiiv.com — checked 24 September 2026Launch plan: free for up to 2,500 subscribers, with unlimited email sends, a website and custom domains. No card required. Paid subscriptions, automations and the ad network need a paid plan.
- brevo.com — checked 24 September 2026Free forever with no credit card; up to 300 emails a day once the account is approved for sending.
- cloudways.com — checked 23 September 2026No free plan; a 3-day free trial without card details.
- getresponse.com — checked 23 September 2026The pricing page offers a 14-day free trial of premium features and lists no free plan.
- hostinger.com — checked 23 September 2026No free plan; a 30-day money-back guarantee instead.
- kajabi.com — checked 23 September 2026No free plan listed on the pricing page.
- mailerlite.com — checked 24 September 2026
- mailerlite.com — checked 24 September 2026No sales fee on paid newsletters; Stripe processes the payments.
- mailerlite.com — checked 24 September 2026Free plan: up to 250 subscribers and 2,500 emails a month, with 3 automations, 1 website and 1 landing page. Paid newsletters, custom domains and removing the MailerLite logo need a paid plan.
- mightynetworks.com — checked 24 September 2026No free plan; a 14-day free trial.
- podia.com — checked 23 September 2026No free plan; a 14-day free trial instead.
- semrush.com — checked 23 September 2026Free trial available on paid plans; no free plan listed on the pricing page.
- skool.com — checked 24 September 2026No free plan; both plans can be tried for free.
- teachable.com — checked 23 September 2026No free plan listed; a 7-day free trial and 30-day money-back guarantee instead.
- thinkific.com — checked 23 September 2026No free plan listed; a free trial on every paid plan.