Ahrefs pricing
Every Ahrefs plan, read off Ahrefs's own pricing page on 23 September 2026.
Ahrefs plans
| Plan | Per month | Includes | Terms |
|---|---|---|---|
| Free | Free | — | your own sites only |
| Starter | £23 | — | monthly; keyword and competitor research only |
| Lite | £99 | 5 sites | monthly; 750 tracked keywords, 6 months of history |
| Standard | £199 | 20 sites | monthly; 2,000 tracked keywords, 2 years of history |
| Advanced | £359 | 50 sites | monthly; 5,000 tracked keywords, 5 years of history |
Checked 23 September 2026 on Ahrefs's pricing page.
How Ahrefs's price compares
Cheapest paid plan of each tool we compare Ahrefs with, lowest first, in pounds for a like-for-like view.
| Tool | Free plan | Paid from | In pounds (approx.) |
|---|---|---|---|
| Ahrefs | Yes | £23/mo | £23/mo |
| Moz Pro | No | $49/mo | £37.07/mo |
| Surfer SEO | No | $59/mo | £44.63/mo |
| Mangools | No | $61/mo | £46.14/mo |
| SE Ranking | No | £95/mo | £95/mo |
| Semrush | No | £113/mo | £113/mo |
Price history
- 23 September 2026 — Starter £23/mo, Lite £99/mo, Standard £199/mo, Advanced £359/mo; free for your own sites.
Every recorded change is also on the public changelog.
More on Ahrefs
Common questions
How much does Ahrefs cost?
Ahrefs has a free plan, and its paid plans start at £23/mo (monthly; keyword and competitor research only). Checked against Ahrefs's own pricing page on 23 September 2026.
Does Ahrefs have a free plan?
Yes. Ahrefs Free covers data for sites you own; researching competitors needs a paid plan.
Sources & verification
- ahrefs.com — checked 23 September 2026Ahrefs Free covers data for sites you own; researching competitors needs a paid plan.
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.