Ahrefs alternatives
5 alternatives to Ahrefs, ranked on the same sourced pricing and capability scores as the rest of the site.
Ahrefs alternatives, ranked
| # | Tool | Starting price | Best for | Score | |
|---|---|---|---|---|---|
| 1 | Semrush Top pick | £113/mo | Teams that want every SEO and AI-search job in a single suite and can justify the price. | | Visit |
| 2 | SE Ranking | £95/mo | Freelancers and small agencies who want most of a full suite at a fraction of the price. | | Visit |
| 3 | Moz Pro | $49/mo | Small businesses and marketers who want an established SEO suite with AI-search tracking at a mid-range price. | | Visit |
| 4 | Mangools | $61/mo | Bloggers and beginners who mainly need keyword research and a simple rank tracker. | | Visit |
| 5 | Surfer SEO | $59/mo | Content teams that want to write pages that rank and track how AI answers mention their brand. | | Visit |
Ranked on weighted capability scores, weighted most heavily towards backlink data and rank tracking. Commission is not an input — see methodology.
For reference, Ahrefs scores 81 out of 100 on the same SEO tools weighting.
Semrush
Teams that want every SEO and AI-search job in a single suite and can justify the price.
Stronger than Ahrefs on rank tracking, site audits and AI-search tracking.
SE Ranking
Freelancers and small agencies who want most of a full suite at a fraction of the price.
Stronger than Ahrefs on rank tracking and value for money.
Moz Pro
Small businesses and marketers who want an established SEO suite with AI-search tracking at a mid-range price.
Stronger than Ahrefs on value for money.
Mangools
Bloggers and beginners who mainly need keyword research and a simple rank tracker.
Stronger than Ahrefs on value for money and ease of use.
Surfer SEO
Content teams that want to write pages that rank and track how AI answers mention their brand.
Stronger than Ahrefs on AI-search tracking and value for money.
More on Ahrefs
Common questions
What is the best alternative to Ahrefs?
On our weighted scoring for SEO tools, Semrush is the strongest alternative, at 84 out of 100 against 81 for Ahrefs. The right switch depends on why you are leaving — the cards on this page show where each alternative is stronger.
What is a cheaper alternative to Ahrefs?
Of the alternatives we compare, Moz Pro has the lowest paid entry price, at $49/mo (monthly; for a single website). Prices in different currencies are compared at the European Central Bank reference rate.
Prices checked against each vendor's own pricing page, most recently on 24 September 2026.
Sources & verification
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- mangools.com — checked 23 September 2026No free plan, though Mangools publishes several free standalone SEO tools.
- moz.com — checked 24 September 2026No free Moz Pro plan; Medium has a free trial. Moz also offers separate free SEO tools.
- seranking.com — checked 23 September 2026No free plan; a 14-day free trial with no card required.
- surferseo.com — checked 24 September 2026No free plan is listed on the pricing page.
- semrush.com — checked 23 September 2026Free trial available on paid plans; no free plan listed on the pricing page.