Leadpages
A landing page builder with unlimited traffic on every plan, and A/B testing and AI traffic routing as you move up.
Pricing
| Plan | Per month | Limits | Terms |
|---|---|---|---|
| Grow | £85 | — | monthly; £68/mo billed annually; unlimited pages and traffic |
| Optimize | £170 | — | monthly; £136/mo billed annually |
Checked 24 September 2026. Shown to UK visitors in GBP. Annual billing saves 20%.
Strengths and limitations
Strengths
- +Every plan includes unlimited traffic, A/B testing, AI page creation, lead enrichment and forms.
- +Grow includes unlimited pages, 4 custom domains and dynamic text replacement to match ad copy.
- +Optimize adds AI routing of visitors to the best-converting variant, heatmaps and auto-personalisation.
Limitations
- −A/B testing on Grow is manual; automatic routing needs Optimize, at £170 a month.
- −Click and scroll heatmaps need Optimize.
- −No free plan — only a 7-day free trial.
Capability scores
| Dimension | Score | |
|---|---|---|
| Traffic allowance | 5/5 | |
| Ease of use | 4/5 | |
| A/B testing | 4/5 | |
| AI optimisation | 4/5 | |
| Value for money | 3/5 | |
Leadpages pricing and alternatives
Leadpages compared
Alternatives
Unbounce
One of the original landing page builders, with A/B testing and AI optimisation on its higher plans.
Instapage
A landing page platform for ad campaigns, with real-time collaboration and server-side A/B testing.
Common questions
How much does Leadpages cost?
Leadpages starts at £85/mo (monthly; £68/mo billed annually; unlimited pages and traffic). Shown to UK visitors in GBP. Annual billing saves 20%. Checked against the vendor's pricing page on 24 September 2026.
Does Leadpages have a free plan?
No. A 7-day free trial.
Is Leadpages any good?
It scores 78 out of 100 on our weighted capability scoring, ranking first of 3 for landing page builders. Small marketing teams running ads who want unlimited pages and traffic with testing built in. Its main limitation: a/B testing on Grow is manual; automatic routing needs Optimize, at £170 a month.
Sources & verification
- leadpages.com — checked 24 September 2026No free plan; a 7-day free trial.