Unbounce
One of the original landing page builders, with A/B testing and AI optimisation on its higher plans.
Pricing
| Plan | Per month | Limits | Terms |
|---|---|---|---|
| Starter | $29 | — | monthly; $22/mo billed annually; 5 pages, up to 500 visitors |
| Build | $99 | — | monthly; $74/mo billed annually; unlimited landing pages |
| Experiment | $149 | — | monthly; $112/mo billed annually |
| Optimize | $249 | — | monthly; $187/mo billed annually |
Checked 24 September 2026. Billed in USD. Yearly billing saves about 25%.
Strengths and limitations
Strengths
- +Starter is $29 a month, or $22 billed annually.
- +Every plan includes unlimited conversions, unlimited subdomains, 100+ templates and free hosting.
- +A 14-day free trial with no credit card, and support by phone, email and live chat.
Limitations
- −Starter is capped at 5 pages, 500 visitors a month, one user and one domain.
- −A/B testing needs the Experiment plan, at $149 a month.
- −AI optimisation needs the Optimize plan, at $249 a month.
Capability scores
| Dimension | Score | |
|---|---|---|
| Value for money | 4/5 | |
| Ease of use | 4/5 | |
| A/B testing | 4/5 | |
| AI optimisation | 4/5 | |
| Traffic allowance | 2/5 | |
Unbounce pricing and alternatives
Unbounce compared
Alternatives
Leadpages
A landing page builder with unlimited traffic on every plan, and A/B testing and AI traffic routing as you move up.
Instapage
A landing page platform for ad campaigns, with real-time collaboration and server-side A/B testing.
Common questions
How much does Unbounce cost?
Unbounce starts at $29/mo (monthly; $22/mo billed annually; 5 pages, up to 500 visitors). Billed in USD. Yearly billing saves about 25%. Checked against the vendor's pricing page on 24 September 2026.
Does Unbounce have a free plan?
No. A 14-day free trial with no credit card required.
Is Unbounce any good?
It scores 75 out of 100 on our weighted capability scoring, ranking second of 3 for landing page builders. Marketers who want a proven builder with a cheap starting plan and room to add testing later. Its main limitation: starter is capped at 5 pages, 500 visitors a month, one user and one domain.
Sources & verification
- unbounce.com — checked 24 September 2026No free plan; a 14-day free trial with no credit card required.