ActiveCampaign
An email marketing and automation platform known for deep multi-step automation, with CRM add-ons.
Pricing
| Plan | Per month | Limits | Terms |
|---|---|---|---|
| Starter | $15 | 1,000 contacts | per month, billed annually |
| Plus | $49 | 1,000 contacts | per month, billed annually |
| Pro | $79 | 1,000 contacts | per month, billed annually |
| Enterprise | $145 | 1,000 contacts | per month, billed annually |
Checked 24 September 2026. Billed in USD. Prices are for 1,000 contacts on annual billing; the pricing page does not show monthly-billing prices.
Strengths and limitations
Strengths
- +Unlimited automation actions from the Plus plan, with more than 950 ready-made automation recipes.
- +Plus adds landing pages, at $49 a month for 1,000 contacts on annual billing.
- +A 14-day free trial, and a promise of your money back if you see no results in 30 days.
Limitations
- −No free plan, and published prices are for annual billing only.
- −Starter limits each automation to 5 actions and one user.
- −CRM pipelines and sales-engagement tools are paid add-ons.
Capability scores
| Dimension | Score | |
|---|---|---|
| Automation | 5/5 | |
| Email deliverability | 4/5 | |
| Ease of use | 3/5 | |
| Breadth of features | 3/5 | |
| Value for money | 3/5 | |
| Support | 3/5 | |
| Selling products | 2/5 | |
| Free plan | 1/5 | |
| Course hosting | 1/5 | |
ActiveCampaign pricing and alternatives
ActiveCampaign compared
Alternatives
Systeme.io
An all-in-one platform bundling funnels, email, courses and a built-in affiliate programme into one subscription.
Kit
An email platform built specifically for creators, with strong automation and a free plan for up to 10,000 subscribers.
GetResponse
A long-established email marketing platform whose higher tiers add webinars, a website builder and courses.
AWeber
A long-running email marketing platform with 24/7 support, landing pages and simple selling.
Brevo
A multi-channel marketing platform — email, SMS and automation — priced by emails sent, with a free plan.
MailerLite
A low-cost email marketing platform that also runs paid newsletters, websites and landing pages.
Common questions
How much does ActiveCampaign cost?
ActiveCampaign starts at $15/mo (per month, billed annually). Billed in USD. Prices are for 1,000 contacts on annual billing; the pricing page does not show monthly-billing prices. Checked against the vendor's pricing page on 24 September 2026.
Does ActiveCampaign have a free plan?
No. A 14-day free trial.
Is ActiveCampaign any good?
It scores 60 out of 100 on our weighted capability scoring, ranking seventh of 7 for email marketing. Businesses whose email depends on detailed automation and segmentation, and that expect to grow into a CRM. Its main limitation: no free plan, and published prices are for annual billing only.
Sources & verification
- activecampaign.com — checked 24 September 2026No free plan; a 14-day free trial.