ActiveCampaign alternatives
6 alternatives to ActiveCampaign, ranked on the same sourced pricing and capability scores as the rest of the site.
ActiveCampaign alternatives, ranked
| # | Tool | Starting price | Best for | Score | |
|---|---|---|---|---|---|
| 1 | Systeme.io Top pick | Free, then $17/mo Free tier | Anyone who wants one bill and one login rather than a stack of five tools. | | Visit |
| 2 | Kit | Free, then $33/mo Free tier | Creators whose main asset is the email list itself, not the funnel around it. | | Visit |
| 3 | MailerLite | Free, then $19/mo Free tier | Small businesses that want reliable email, landing pages and simple selling at a low monthly price. | | Visit |
| 4 | Brevo | Free, then £6/mo Free tier | Small businesses that want a free or very cheap start and would rather pay by sending volume than list size. | | Visit |
| 5 | GetResponse | £13/mo | Businesses that want webinars and courses in the same tool as the email list. | | Visit |
| 6 | AWeber | Free, then $25/mo Free tier | Small businesses and creators who value round-the-clock human support over the lowest price. | | Visit |
Ranked on weighted capability scores, weighted most heavily towards value for money and email deliverability. Commission is not an input — see methodology.
For reference, ActiveCampaign scores 60 out of 100 on the same email marketing weighting.
Systeme.io
Anyone who wants one bill and one login rather than a stack of five tools.
Stronger than ActiveCampaign on value for money, free plan and breadth of features.
Kit
Creators whose main asset is the email list itself, not the funnel around it.
Stronger than ActiveCampaign on email deliverability, free plan and ease of use.
MailerLite
Small businesses that want reliable email, landing pages and simple selling at a low monthly price.
Stronger than ActiveCampaign on value for money, free plan and ease of use.
Brevo
Small businesses that want a free or very cheap start and would rather pay by sending volume than list size.
Stronger than ActiveCampaign on value for money, free plan and ease of use.
GetResponse
Businesses that want webinars and courses in the same tool as the email list.
Stronger than ActiveCampaign on value for money, breadth of features and selling products.
AWeber
Small businesses and creators who value round-the-clock human support over the lowest price.
Stronger than ActiveCampaign on free plan, ease of use and selling products.
More on ActiveCampaign
Common questions
What is the best alternative to ActiveCampaign?
On our weighted scoring for email marketing, Systeme.io is the strongest alternative, at 84 out of 100 against 60 for ActiveCampaign. The right switch depends on why you are leaving — the cards on this page show where each alternative is stronger.
What is a cheaper alternative to ActiveCampaign?
Of the alternatives we compare, Brevo has the lowest paid entry price, at £6/mo (monthly; £5.42/mo billed yearly; from 5,000 emails a month). Prices in different currencies are compared at the European Central Bank reference rate.
Is there a free alternative to ActiveCampaign?
Yes — Systeme.io, Kit, AWeber, Brevo and MailerLite have a free plan. Check the limits on each pricing page; free plans differ widely.
Prices checked against each vendor's own pricing page, most recently on 24 September 2026.
Sources & verification
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- help.aweber.com — checked 24 September 2026AWeber Free needs no credit card. Plans upgrade automatically when a list or its sending outgrows them; downgrades need a request to support.
- help.aweber.com — checked 24 September 2026AWeber Free allows one campaign or landing page, keeps AWeber branding, and has no split testing, saved segments or behavioural automation.
- kit.com — checked 23 September 2026Free up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts. Unlimited automations and sequences need a paid plan.
- systeme.io — checked 23 September 2026Free plan: 2,000 contacts, 3 funnels, 1 course, 1 blog, unlimited emails. Never expires, no card required.
- aweber.com — checked 24 September 2026The page opens at 0–500 subscribers (Lite $15, Plus $30 monthly); the 501–1,000 figures are from its own price data.
- brevo.com — checked 24 September 2026Free forever with no credit card; up to 300 emails a day once the account is approved for sending.
- getresponse.com — checked 23 September 2026The pricing page offers a 14-day free trial of premium features and lists no free plan.
- mailerlite.com — checked 24 September 2026
- mailerlite.com — checked 24 September 2026No sales fee on paid newsletters; Stripe processes the payments.
- mailerlite.com — checked 24 September 2026Free plan: up to 250 subscribers and 2,500 emails a month, with 3 automations, 1 website and 1 landing page. Paid newsletters, custom domains and removing the MailerLite logo need a paid plan.