Kit
An email platform built specifically for creators, with strong automation and the largest free tier in the category.
Pricing
| Plan | Per month | Limits | Terms |
|---|---|---|---|
| Free | Free | 10,000 subscribers | — |
| Creator | $33 | 1,000 subscribers | monthly; $390/yr billed annually |
| Pro | $66 | 1,000 subscribers | monthly; $790/yr billed annually |
Checked 23 September 2026. Billed in USD. Paid prices are for 1,000 subscribers and rise with list size; annual billing saves 17%.
Strengths and limitations
Strengths
- +Free up to 10,000 subscribers — five times what Systeme.io gives away and twenty times most competitors.
- +The visual automation builder is among the best in the category.
- +Deliverability reputation is strong, which matters more than any feature list.
Limitations
- −The free plan is broadcasts only — unlimited automations and email sequences need a paid plan.
- −Not a course platform — course content has to be hosted somewhere else.
- −Paid plans start at $33 a month for just 1,000 subscribers and rise steeply with list size.
Capability scores
| Dimension | Score | |
|---|---|---|
| Email deliverability | 5/5 | |
| Automation | 5/5 | |
| Free plan | 4/5 | |
| Ease of use | 4/5 | |
| Selling products | 4/5 | |
| Support | 4/5 | |
| Breadth of features | 3/5 | |
| Value for money | 3/5 | |
| Course hosting | 2/5 | |
Kit compared
Alternatives
Systeme.io
An all-in-one platform bundling funnels, email, courses and a built-in affiliate programme into one subscription.
GetResponse
A long-established email marketing platform whose higher tiers add webinars, a website builder and courses.
Common questions
How much does Kit cost?
Kit has a free plan; paid plans start at $33/mo (monthly; $390/yr billed annually). Billed in USD. Paid prices are for 1,000 subscribers and rise with list size; annual billing saves 17%. Checked against the vendor's pricing page on 23 September 2026.
Does Kit have a free plan?
Yes. Free up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts. Unlimited automations and sequences need a paid plan.
Is Kit any good?
It scores 75 out of 100 on our weighted capability scoring, ranking second of 3 for email marketing. Creators whose main asset is the email list itself, not the funnel around it. Its main limitation: the free plan is broadcasts only — unlimited automations and email sequences need a paid plan.
Sources & verification
- kit.com — checked 23 September 2026Free up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts. Unlimited automations and sequences need a paid plan.