Semrush
The broadest SEO suite on the market, now bundling AI-search visibility tracking into most plans.
Pricing
| Plan | Per month | Limits | Terms |
|---|---|---|---|
| SEO | £113 | 5 sites | monthly; £95.07/mo billed annually; 500 tracked keywords |
| Starter (SEO + AI) | £161 | 5 sites | monthly; £133.84/mo billed annually; 50 AI prompts |
| Pro+ | £242 | 15 sites | monthly; £201.09/mo billed annually; 1,500 tracked keywords |
| Advanced | £444 | 40 sites | monthly; £369.23/mo billed annually; API access |
Checked 23 September 2026. Shown to UK visitors in GBP. Annual billing saves up to 17%.
Strengths and limitations
Strengths
- +The widest toolset in the category — keyword research, rank tracking, audits, competitor analysis and AI-search tracking in one login.
- +Every plan includes some AI-search tracking; Starter and above add daily prompt tracking, starting at 50 prompts.
- +Tracks rankings daily and supports multi-location and device tracking on Pro+ and above.
Limitations
- −Expensive — £113 a month for the entry SEO plan, and extra users cost from £36 a month each.
- −Historical SEO data and content optimisation tools start at Pro+, £242 a month.
- −The sheer number of tools makes it slow to learn for a first-time user.
Capability scores
| Dimension | Score | |
|---|---|---|
| Keyword research | 5/5 | |
| Rank tracking | 5/5 | |
| Site audits | 5/5 | |
| AI-search tracking | 5/5 | |
| Breadth of features | 5/5 | |
| Backlink data | 4/5 | |
| Ease of use | 3/5 | |
| Value for money | 2/5 | |
| Free plan | 1/5 | |
Semrush compared
Alternatives
Ahrefs
The SEO suite best known for its backlink index, powered by one of the most active crawlers on the web.
SE Ranking
A capable all-round SEO platform priced well below the big two, with strong rank tracking and AI-search (GEO) tools.
Mangools
A set of simple, beginner-friendly SEO tools — best known for KWFinder — at the lowest prices in this comparison.
Common questions
How much does Semrush cost?
Semrush starts at £113/mo (monthly; £95.07/mo billed annually; 500 tracked keywords). Shown to UK visitors in GBP. Annual billing saves up to 17%. Checked against the vendor's pricing page on 23 September 2026.
Does Semrush have a free plan?
No. Free trial available on paid plans; no free plan listed on the pricing page.
Is Semrush any good?
It scores 84 out of 100 on our weighted capability scoring, ranking first of 4 for SEO tools. Teams that want every SEO and AI-search job in a single suite and can justify the price. Its main limitation: expensive — £113 a month for the entry SEO plan, and extra users cost from £36 a month each.
Sources & verification
- semrush.com — checked 23 September 2026Free trial available on paid plans; no free plan listed on the pricing page.