Mangools vs SE Ranking
Both are SEO tools aimed at marketers, freelancers, agencies and site owners. They differ most on rank tracking, site audits and AI-search tracking.
At a glance
| Mangools | SE Ranking | |
|---|---|---|
| Overall score | 62/100 | 78/100 Higher |
| Free plan | No | No |
| Paid from | $61/mo (about £46.14) monthly; $452.40/yr billed annually | £95/mo (about $125.59) monthly; £76/mo billed annually; 2,000 tracked keywords, 100 AI prompts |
| Positioning | lightweight | value suite |
| Launched | 2014 | 2013 |
| Best for | Bloggers and beginners who mainly need keyword research and a simple rank tracker. | Freelancers and small agencies who want most of a full suite at a fraction of the price. |
Where each one leads
| Dimension | Mangools | SE Ranking | Leader |
|---|---|---|---|
| Ease of use | 5/5 | 4/5 | Mangools |
| Value for money | 5/5 | 4/5 | Mangools |
| Keyword research | 4/5 | 4/5 | Tie |
| Free plan | 1/5 | 1/5 | Tie |
| Rank tracking | 3/5 | 5/5 | SE Ranking |
| Site audits | 2/5 | 4/5 | SE Ranking |
| Breadth of features | 2/5 | 4/5 | SE Ranking |
| Backlink data | 3/5 | 3/5 | Tie |
| AI-search tracking | 2/5 | 4/5 | SE Ranking |
Scores are 1–5 per dimension. Mangools leads on 2 dimensions, SE Ranking on 4. The overall figure weights these for SEO tools generally — see methodology.
Pricing
Plans are listed per tool rather than paired row by row — tiers rarely line up, and putting one vendor's second plan beside another's implies an equivalence that is not there.
| Tool | Plan | Per month | Terms |
|---|---|---|---|
| Mangools | Basic | $61 | monthly; $452.40/yr billed annually |
| Premium | $81 | monthly; $632.40/yr billed annually | |
| Agency | $141 | monthly; $1,172.40/yr billed annually | |
| SE Ranking | Core | £95 | monthly; £76/mo billed annually; 2,000 tracked keywords, 100 AI prompts |
| Growth | £209 | monthly; £167.20/mo billed annually; 5,000 tracked keywords, 250 AI prompts |
Pricing checked 23 September 2026 against each vendor's own pricing page. Mangools: Billed in USD. Annual billing cuts the price by roughly 38%. 48-hour money-back guarantee. SE Ranking: Shown to UK visitors in GBP. Annual billing saves 20% and includes free migration. Where the two bill in different currencies, conversions use the European Central Bank reference rate.
Verdict
Mangools
- +Built around KWFinder, a dedicated keyword research tool, with rank tracking and backlink lookups alongside.
- +Annual billing brings the Basic plan to about $38 a month.
- +A handful of single-purpose tools — KWFinder, SERPWatcher, LinkMiner and others — rather than one sprawling suite.
- −There is no full technical site-audit crawler, unlike the three suites here.
- −Monthly billing costs about 60% more than annual — $61 against roughly $38.
SE Ranking
- +Core gives twice the projects and four times the tracked keywords of Semrush's entry plan (10 and 2,000), for less — £95 a month.
- +AI-search tracking comes built in: 100 prompts a day on Core, 250 on Growth.
- +Unlimited keyword, competitor and backlink research on every plan.
- −API use is capped — 25,000 credits a month on Core.
- −White-label reporting for agencies is a £49-a-month add-on, annual billing only.
Common questions
Is Mangools cheaper than SE Ranking?
Mangools starts at $61/mo (about £46.14; monthly; $452.40/yr billed annually), and SE Ranking starts at £95/mo (about $125.59; monthly; £76/mo billed annually; 2,000 tracked keywords, 100 AI prompts) — so Mangools is the cheaper entry point. Converted at the European Central Bank reference rate. Compare what each includes at that tier, and what it renews at, rather than the headline figure alone.
Which is better, Mangools or SE Ranking?
On our weighted scoring across the use cases in this category, SE Ranking comes out ahead overall. The honest answer is that it depends on the use case — the tables above break the score down by dimension so you can weight it to your own priorities.
Other comparisons
Sources & verification
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- mangools.com — checked 23 September 2026No free plan, though Mangools publishes several free standalone SEO tools.
- seranking.com — checked 23 September 2026No free plan; a 14-day free trial with no card required.