Moz Pro vs Semrush
Both are SEO tools aimed at marketers, freelancers, agencies and site owners. They differ most on rank tracking, site audits and AI-search tracking.
At a glance
| Moz Pro | Semrush | |
|---|---|---|
| Overall score | 77/100 | 84/100 Higher |
| Free plan | No | No |
| Paid from | $49/mo (about £37.07) monthly; for a single website | £113/mo (about $149.39) monthly; £95.07/mo billed annually; 500 tracked keywords |
| Positioning | full suite | full suite |
| Launched | — | 2008 |
| Best for | Small businesses and marketers who want an established SEO suite with AI-search tracking at a mid-range price. | Teams that want every SEO and AI-search job in a single suite and can justify the price. |
Where each one leads
| Dimension | Moz Pro | Semrush | Leader |
|---|---|---|---|
| Ease of use | 4/5 | 3/5 | Moz Pro |
| Value for money | 3/5 | 2/5 | Moz Pro |
| Keyword research | 4/5 | 5/5 | Semrush |
| Free plan | 2/5 | 1/5 | Moz Pro |
| Rank tracking | 4/5 | 5/5 | Semrush |
| Site audits | 4/5 | 5/5 | Semrush |
| Breadth of features | 4/5 | 5/5 | Semrush |
| Backlink data | 4/5 | 4/5 | Tie |
| AI-search tracking | 4/5 | 5/5 | Semrush |
Scores are 1–5 per dimension. Moz Pro leads on 3 dimensions, Semrush on 5. The overall figure weights these for SEO tools generally — see methodology.
Pricing
Plans are listed per tool rather than paired row by row — tiers rarely line up, and putting one vendor's second plan beside another's implies an equivalence that is not there.
| Tool | Plan | Per month | Terms |
|---|---|---|---|
| Moz Pro | Starter | $49 | monthly; for a single website |
| Standard | $99 | monthly; $79/mo billed yearly | |
| Medium | $179 | monthly; $143/mo billed yearly | |
| Large | $299 | monthly; $239/mo billed yearly | |
| Semrush | SEO | £113 | monthly; £95.07/mo billed annually; 500 tracked keywords |
| Starter (SEO + AI) | £161 | monthly; £133.84/mo billed annually; 50 AI prompts | |
| Pro+ | £242 | monthly; £201.09/mo billed annually; 1,500 tracked keywords | |
| Advanced | £444 | monthly; £369.23/mo billed annually; API access |
Pricing checked 24 September 2026 and 23 September 2026 against each vendor's own pricing page. Moz Pro: Billed in USD. Yearly billing saves 20%. Semrush: Shown to UK visitors in GBP. Annual billing saves up to 17%. Where the two bill in different currencies, conversions use the European Central Bank reference rate.
Verdict
Moz Pro
- +Standard and above track AI visibility across ChatGPT, Gemini, Google AI Mode and Perplexity.
- +Standard tracks 3 sites and 300 keywords and crawls 400,000 pages a month.
- +A $49 Starter plan for a single website, and a free trial on Medium.
- −Standard includes one user; a second needs Medium, at $179 a month.
- −AI content briefs are capped at 2 a month on Standard and 10 on Medium.
Semrush
- +The widest toolset in the category — keyword research, rank tracking, audits, competitor analysis and AI-search tracking in one login.
- +Every plan includes some AI-search tracking; Starter and above add daily prompt tracking, starting at 50 prompts.
- +Tracks rankings daily and supports multi-location and device tracking on Pro+ and above.
- −Expensive — £113 a month for the entry SEO plan, and extra users cost from £36 a month each.
- −Historical SEO data and content optimisation tools start at Pro+, £242 a month.
Common questions
Is Moz Pro cheaper than Semrush?
Moz Pro starts at $49/mo (about £37.07; monthly; for a single website), and Semrush starts at £113/mo (about $149.39; monthly; £95.07/mo billed annually; 500 tracked keywords) — so Moz Pro is the cheaper entry point. Converted at the European Central Bank reference rate. Compare what each includes at that tier, and what it renews at, rather than the headline figure alone.
Which is better, Moz Pro or Semrush?
On our weighted scoring across the use cases in this category, Semrush comes out ahead overall. The honest answer is that it depends on the use case — the tables above break the score down by dimension so you can weight it to your own priorities.
Other comparisons
Sources & verification
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- moz.com — checked 24 September 2026No free Moz Pro plan; Medium has a free trial. Moz also offers separate free SEO tools.
- semrush.com — checked 23 September 2026Free trial available on paid plans; no free plan listed on the pricing page.