Moz Pro vs SE Ranking
Both are SEO tools aimed at marketers, freelancers, agencies and site owners. They differ most on backlink data, rank tracking and value for money.
At a glance
| Moz Pro | SE Ranking | |
|---|---|---|
| Overall score | 77/100 | 78/100 Higher |
| Free plan | No | No |
| Paid from | $49/mo (about £37.07) monthly; for a single website | £95/mo (about $125.59) monthly; £76/mo billed annually; 2,000 tracked keywords, 100 AI prompts |
| Positioning | full suite | value suite |
| Launched | — | 2013 |
| Best for | Small businesses and marketers who want an established SEO suite with AI-search tracking at a mid-range price. | Freelancers and small agencies who want most of a full suite at a fraction of the price. |
Where each one leads
| Dimension | Moz Pro | SE Ranking | Leader |
|---|---|---|---|
| Ease of use | 4/5 | 4/5 | Tie |
| Value for money | 3/5 | 4/5 | SE Ranking |
| Keyword research | 4/5 | 4/5 | Tie |
| Free plan | 2/5 | 1/5 | Moz Pro |
| Rank tracking | 4/5 | 5/5 | SE Ranking |
| Site audits | 4/5 | 4/5 | Tie |
| Breadth of features | 4/5 | 4/5 | Tie |
| Backlink data | 4/5 | 3/5 | Moz Pro |
| AI-search tracking | 4/5 | 4/5 | Tie |
Scores are 1–5 per dimension. Moz Pro leads on 2 dimensions, SE Ranking on 2. The overall figure weights these for SEO tools generally — see methodology.
Pricing
Plans are listed per tool rather than paired row by row — tiers rarely line up, and putting one vendor's second plan beside another's implies an equivalence that is not there.
| Tool | Plan | Per month | Terms |
|---|---|---|---|
| Moz Pro | Starter | $49 | monthly; for a single website |
| Standard | $99 | monthly; $79/mo billed yearly | |
| Medium | $179 | monthly; $143/mo billed yearly | |
| Large | $299 | monthly; $239/mo billed yearly | |
| SE Ranking | Core | £95 | monthly; £76/mo billed annually; 2,000 tracked keywords, 100 AI prompts |
| Growth | £209 | monthly; £167.20/mo billed annually; 5,000 tracked keywords, 250 AI prompts |
Pricing checked 24 September 2026 and 23 September 2026 against each vendor's own pricing page. Moz Pro: Billed in USD. Yearly billing saves 20%. SE Ranking: Shown to UK visitors in GBP. Annual billing saves 20% and includes free migration. Where the two bill in different currencies, conversions use the European Central Bank reference rate.
Verdict
Moz Pro
- +Standard and above track AI visibility across ChatGPT, Gemini, Google AI Mode and Perplexity.
- +Standard tracks 3 sites and 300 keywords and crawls 400,000 pages a month.
- +A $49 Starter plan for a single website, and a free trial on Medium.
- −Standard includes one user; a second needs Medium, at $179 a month.
- −AI content briefs are capped at 2 a month on Standard and 10 on Medium.
SE Ranking
- +Core gives twice the projects and four times the tracked keywords of Semrush's entry plan (10 and 2,000), for less — £95 a month.
- +AI-search tracking comes built in: 100 prompts a day on Core, 250 on Growth.
- +Unlimited keyword, competitor and backlink research on every plan.
- −API use is capped — 25,000 credits a month on Core.
- −White-label reporting for agencies is a £49-a-month add-on, annual billing only.
Common questions
Is Moz Pro cheaper than SE Ranking?
Moz Pro starts at $49/mo (about £37.07; monthly; for a single website), and SE Ranking starts at £95/mo (about $125.59; monthly; £76/mo billed annually; 2,000 tracked keywords, 100 AI prompts) — so Moz Pro is the cheaper entry point. Converted at the European Central Bank reference rate. Compare what each includes at that tier, and what it renews at, rather than the headline figure alone.
Which is better, Moz Pro or SE Ranking?
On our weighted scoring across the use cases in this category, SE Ranking comes out ahead overall. The honest answer is that it depends on the use case — the tables above break the score down by dimension so you can weight it to your own priorities.
Other comparisons
Sources & verification
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- moz.com — checked 24 September 2026No free Moz Pro plan; Medium has a free trial. Moz also offers separate free SEO tools.
- seranking.com — checked 23 September 2026No free plan; a 14-day free trial with no card required.