Mangools vs Semrush
Both are SEO tools aimed at marketers, freelancers, agencies and site owners. They differ most on site audits, AI-search tracking and value for money.
At a glance
| Mangools | Semrush | |
|---|---|---|
| Overall score | 62/100 | 84/100 Higher |
| Free plan | No | No |
| Paid from | $61/mo (about £46.14) monthly; $452.40/yr billed annually | £113/mo (about $149.39) monthly; £95.07/mo billed annually; 500 tracked keywords |
| Positioning | lightweight | full suite |
| Launched | 2014 | 2008 |
| Best for | Bloggers and beginners who mainly need keyword research and a simple rank tracker. | Teams that want every SEO and AI-search job in a single suite and can justify the price. |
Where each one leads
| Dimension | Mangools | Semrush | Leader |
|---|---|---|---|
| Ease of use | 5/5 | 3/5 | Mangools |
| Value for money | 5/5 | 2/5 | Mangools |
| Keyword research | 4/5 | 5/5 | Semrush |
| Free plan | 1/5 | 1/5 | Tie |
| Rank tracking | 3/5 | 5/5 | Semrush |
| Site audits | 2/5 | 5/5 | Semrush |
| Breadth of features | 2/5 | 5/5 | Semrush |
| Backlink data | 3/5 | 4/5 | Semrush |
| AI-search tracking | 2/5 | 5/5 | Semrush |
Scores are 1–5 per dimension. Mangools leads on 2 dimensions, Semrush on 6. The overall figure weights these for SEO tools generally — see methodology.
Pricing
Plans are listed per tool rather than paired row by row — tiers rarely line up, and putting one vendor's second plan beside another's implies an equivalence that is not there.
| Tool | Plan | Per month | Terms |
|---|---|---|---|
| Mangools | Basic | $61 | monthly; $452.40/yr billed annually |
| Premium | $81 | monthly; $632.40/yr billed annually | |
| Agency | $141 | monthly; $1,172.40/yr billed annually | |
| Semrush | SEO | £113 | monthly; £95.07/mo billed annually; 500 tracked keywords |
| Starter (SEO + AI) | £161 | monthly; £133.84/mo billed annually; 50 AI prompts | |
| Pro+ | £242 | monthly; £201.09/mo billed annually; 1,500 tracked keywords | |
| Advanced | £444 | monthly; £369.23/mo billed annually; API access |
Pricing checked 23 September 2026 against each vendor's own pricing page. Mangools: Billed in USD. Annual billing cuts the price by roughly 38%. 48-hour money-back guarantee. Semrush: Shown to UK visitors in GBP. Annual billing saves up to 17%. Where the two bill in different currencies, conversions use the European Central Bank reference rate.
Verdict
Mangools
- +Built around KWFinder, a dedicated keyword research tool, with rank tracking and backlink lookups alongside.
- +Annual billing brings the Basic plan to about $38 a month.
- +A handful of single-purpose tools — KWFinder, SERPWatcher, LinkMiner and others — rather than one sprawling suite.
- −There is no full technical site-audit crawler, unlike the three suites here.
- −Monthly billing costs about 60% more than annual — $61 against roughly $38.
Semrush
- +The widest toolset in the category — keyword research, rank tracking, audits, competitor analysis and AI-search tracking in one login.
- +Every plan includes some AI-search tracking; Starter and above add daily prompt tracking, starting at 50 prompts.
- +Tracks rankings daily and supports multi-location and device tracking on Pro+ and above.
- −Expensive — £113 a month for the entry SEO plan, and extra users cost from £36 a month each.
- −Historical SEO data and content optimisation tools start at Pro+, £242 a month.
Common questions
Is Mangools cheaper than Semrush?
Mangools starts at $61/mo (about £46.14; monthly; $452.40/yr billed annually), and Semrush starts at £113/mo (about $149.39; monthly; £95.07/mo billed annually; 500 tracked keywords) — so Mangools is the cheaper entry point. Converted at the European Central Bank reference rate. Compare what each includes at that tier, and what it renews at, rather than the headline figure alone.
Which is better, Mangools or Semrush?
On our weighted scoring across the use cases in this category, Semrush comes out ahead overall. The honest answer is that it depends on the use case — the tables above break the score down by dimension so you can weight it to your own priorities.
Other comparisons
Sources & verification
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- mangools.com — checked 23 September 2026No free plan, though Mangools publishes several free standalone SEO tools.
- semrush.com — checked 23 September 2026Free trial available on paid plans; no free plan listed on the pricing page.