Moz Pro alternatives
5 alternatives to Moz Pro, ranked on the same sourced pricing and capability scores as the rest of the site.
Moz Pro alternatives, ranked
| # | Tool | Starting price | Best for | Score | |
|---|---|---|---|---|---|
| 1 | Semrush Top pick | £113/mo | Teams that want every SEO and AI-search job in a single suite and can justify the price. | | Visit |
| 2 | Ahrefs | Free, then £23/mo Free tier | Anyone whose SEO work centres on links and competitor research. | | Visit |
| 3 | SE Ranking | £95/mo | Freelancers and small agencies who want most of a full suite at a fraction of the price. | | Visit |
| 4 | Mangools | $61/mo | Bloggers and beginners who mainly need keyword research and a simple rank tracker. | | Visit |
| 5 | Surfer SEO | $59/mo | Content teams that want to write pages that rank and track how AI answers mention their brand. | | Visit |
Ranked on weighted capability scores, weighted most heavily towards backlink data and rank tracking. Commission is not an input — see methodology.
For reference, Moz Pro scores 77 out of 100 on the same SEO tools weighting.
Semrush
Teams that want every SEO and AI-search job in a single suite and can justify the price.
Stronger than Moz Pro on rank tracking, site audits and AI-search tracking.
Ahrefs
Anyone whose SEO work centres on links and competitor research.
Stronger than Moz Pro on backlink data, keyword research and free plan.
SE Ranking
Freelancers and small agencies who want most of a full suite at a fraction of the price.
Stronger than Moz Pro on rank tracking and value for money.
Mangools
Bloggers and beginners who mainly need keyword research and a simple rank tracker.
Stronger than Moz Pro on value for money and ease of use.
Surfer SEO
Content teams that want to write pages that rank and track how AI answers mention their brand.
Stronger than Moz Pro on AI-search tracking.
More on Moz Pro
Common questions
What is the best alternative to Moz Pro?
On our weighted scoring for SEO tools, Semrush is the strongest alternative, at 84 out of 100 against 77 for Moz Pro. The right switch depends on why you are leaving — the cards on this page show where each alternative is stronger.
What is a cheaper alternative to Moz Pro?
Of the alternatives we compare, Ahrefs has the lowest paid entry price, at £23/mo (monthly; keyword and competitor research only). Prices in different currencies are compared at the European Central Bank reference rate.
Is there a free alternative to Moz Pro?
Yes — Ahrefs has a free plan. Check the limits on each pricing page; free plans differ widely.
Prices checked against each vendor's own pricing page, most recently on 24 September 2026.
Sources & verification
- ahrefs.com — checked 23 September 2026Ahrefs Free covers data for sites you own; researching competitors needs a paid plan.
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- mangools.com — checked 23 September 2026No free plan, though Mangools publishes several free standalone SEO tools.
- seranking.com — checked 23 September 2026No free plan; a 14-day free trial with no card required.
- surferseo.com — checked 24 September 2026No free plan is listed on the pricing page.
- semrush.com — checked 23 September 2026Free trial available on paid plans; no free plan listed on the pricing page.