Kit alternatives
9 alternatives to Kit, ranked on the same sourced pricing and capability scores as the rest of the site.
Other email marketing tools
| # | Tool | Starting price | Best for | Score | |
|---|---|---|---|---|---|
| 1 | Systeme.io Top pick | Free, then $17/mo Free tier | Anyone who wants one bill and one login rather than a stack of five tools. | | Visit |
| 2 | MailerLite | Free, then $19/mo Free tier | Small businesses that want reliable email, landing pages and simple selling at a low monthly price. | | Visit |
| 3 | Brevo | Free, then £6/mo Free tier | Small businesses that want a free or very cheap start and would rather pay by sending volume than list size. | | Visit |
| 4 | GetResponse | £13/mo | Businesses that want webinars and courses in the same tool as the email list. | | Visit |
| 5 | AWeber | Free, then $25/mo Free tier | Small businesses and creators who value round-the-clock human support over the lowest price. | | Visit |
| 6 | ActiveCampaign | $15/mo | Businesses whose email depends on detailed automation and segmentation, and that expect to grow into a CRM. | | Visit |
Ranked on weighted capability scores, weighted most heavily towards value for money and email deliverability. Commission is not an input — see methodology.
For reference, Kit scores 78 out of 100 on the same email marketing weighting.
Systeme.io
Anyone who wants one bill and one login rather than a stack of five tools.
Stronger than Kit on value for money, free plan and breadth of features.
MailerLite
Small businesses that want reliable email, landing pages and simple selling at a low monthly price.
Stronger than Kit on value for money.
Brevo
Small businesses that want a free or very cheap start and would rather pay by sending volume than list size.
Stronger than Kit on value for money.
GetResponse
Businesses that want webinars and courses in the same tool as the email list.
Stronger than Kit on value for money, breadth of features and course hosting.
AWeber
Small businesses and creators who value round-the-clock human support over the lowest price.
Stronger than Kit on support.
ActiveCampaign
Businesses whose email depends on detailed automation and segmentation, and that expect to grow into a CRM.
Not stronger than Kit on any of the category's main measures.
Other newsletter platforms
| # | Tool | Starting price | Best for | Score | |
|---|---|---|---|---|---|
| 1 | beehiiv Top pick | Free, then $49/mo Free tier | Newsletter operators who want growth tools and ad revenue built in, and expect to outgrow a hobby list. | | Visit |
| 2 | MailerLite | Free, then $19/mo Free tier | Small businesses and writers who want the lowest monthly price and no cut of subscription revenue. | | Visit |
| 3 | Ghost | $18/mo | Writers and publications that want a real website with the newsletter attached, and to keep all subscription revenue. | | Visit |
| 4 | Substack | Free; 10% of paid revenue Free tier | Writers starting a paid newsletter who would rather give up a share of revenue than pay a monthly bill. | | Visit |
Ranked on weighted capability scores, weighted most heavily towards audience growth tools and publication website. Commission is not an input — see methodology.
For reference, Kit scores 81 out of 100 on the same newsletter platforms weighting.
beehiiv
Newsletter operators who want growth tools and ad revenue built in, and expect to outgrow a hobby list.
Stronger than Kit on audience growth tools, publication website and low transaction fees.
MailerLite
Small businesses and writers who want the lowest monthly price and no cut of subscription revenue.
Stronger than Kit on publication website, value for money and low transaction fees.
Ghost
Writers and publications that want a real website with the newsletter attached, and to keep all subscription revenue.
Stronger than Kit on publication website, value for money and low transaction fees.
Substack
Writers starting a paid newsletter who would rather give up a share of revenue than pay a monthly bill.
Stronger than Kit on audience growth tools and ease of use.
More on Kit
Common questions
What is the best alternative to Kit?
On our weighted scoring for email marketing, Systeme.io is the strongest alternative, at 84 out of 100 against 78 for Kit. The right switch depends on why you are leaving — the cards on this page show where each alternative is stronger.
What is a cheaper alternative to Kit?
Of the alternatives we compare, Brevo has the lowest paid entry price, at £6/mo (monthly; £5.42/mo billed yearly; from 5,000 emails a month). Prices in different currencies are compared at the European Central Bank reference rate.
Is there a free alternative to Kit?
Yes — Systeme.io, AWeber, Brevo, MailerLite, beehiiv and Substack have a free plan. Check the limits on each pricing page; free plans differ widely.
Prices checked against each vendor's own pricing page, most recently on 24 September 2026.
Sources & verification
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- ghost.org — checked 24 September 2026Founded April 2013.
- ghost.org — checked 24 September 2026No free plan on Ghost(Pro) — each plan starts with a free trial. Ghost is also open-source software you can host yourself.
- help.aweber.com — checked 24 September 2026AWeber Free needs no credit card. Plans upgrade automatically when a list or its sending outgrows them; downgrades need a request to support.
- help.aweber.com — checked 24 September 2026AWeber Free allows one campaign or landing page, keeps AWeber branding, and has no split testing, saved segments or behavioural automation.
- support.substack.com — checked 24 September 2026Publishing is free however many subscribers you have. Paid subscriptions cost nothing a month; Substack takes 10% of each payment.
- support.substack.com — checked 24 September 2026One-time $50 fee to use your own domain.
- support.substack.com — checked 24 September 2026Writers recommend other publications; new recommendations reach their subscribers in a digest email.
- systeme.io — checked 23 September 2026Free plan: 2,000 contacts, 3 funnels, 1 course, 1 blog, unlimited emails. Never expires, no card required.
- activecampaign.com — checked 24 September 2026No free plan; a 14-day free trial.
- aweber.com — checked 24 September 2026The page opens at 0–500 subscribers (Lite $15, Plus $30 monthly); the 501–1,000 figures are from its own price data.
- beehiiv.com — checked 24 September 2026
- beehiiv.com — checked 24 September 2026Launch plan: free for up to 2,500 subscribers, with unlimited email sends, a website and custom domains. No card required. Paid subscriptions, automations and the ad network need a paid plan.
- brevo.com — checked 24 September 2026Free forever with no credit card; up to 300 emails a day once the account is approved for sending.
- getresponse.com — checked 23 September 2026The pricing page offers a 14-day free trial of premium features and lists no free plan.
- mailerlite.com — checked 24 September 2026
- mailerlite.com — checked 24 September 2026No sales fee on paid newsletters; Stripe processes the payments.
- mailerlite.com — checked 24 September 2026Free plan: up to 250 subscribers and 2,500 emails a month, with 3 automations, 1 website and 1 landing page. Paid newsletters, custom domains and removing the MailerLite logo need a paid plan.