AWeber vs Kit
Both are email marketing tools aimed at creators, coaches and small businesses. They differ most on automation, email deliverability and free plan.
At a glance
| AWeber | Kit | |
|---|---|---|
| Overall score | 66/100 | 78/100 Higher |
| Free plan | Yes | Yes |
| Paid from | $25/mo monthly; $250/yr billed annually | $33/mo monthly; $390/yr billed annually |
| Positioning | specialist email | specialist email |
| Launched | — | 2013 |
| Best for | Small businesses and creators who value round-the-clock human support over the lowest price. | Creators whose main asset is the email list itself, not the funnel around it. |
Where each one leads
| Dimension | AWeber | Kit | Leader |
|---|---|---|---|
| Free plan | 3/5 | 4/5 | Kit |
| Ease of use | 4/5 | 4/5 | Tie |
| Breadth of features | 3/5 | 3/5 | Tie |
| Value for money | 3/5 | 3/5 | Tie |
| Email deliverability | 4/5 | 5/5 | Kit |
| Selling products | 3/5 | 4/5 | Kit |
| Course hosting | 2/5 | 2/5 | Tie |
| Automation | 3/5 | 5/5 | Kit |
| Support | 5/5 | 4/5 | AWeber |
Scores are 1–5 per dimension. AWeber leads on 1 dimension, Kit on 4. The overall figure weights these for email marketing generally — see methodology.
Pricing
Plans are listed per tool rather than paired row by row — tiers rarely line up, and putting one vendor's second plan beside another's implies an equivalence that is not there.
| Tool | Plan | Per month | Terms |
|---|---|---|---|
| AWeber | Free | Free | — |
| Lite | $25 | monthly; $250/yr billed annually | |
| Plus | $45 | monthly; $450/yr billed annually | |
| Kit | Free | Free | — |
| Creator | $33 | monthly; $390/yr billed annually | |
| Pro | $66 | monthly; $790/yr billed annually |
Pricing checked 24 September 2026 and 23 September 2026 against each vendor's own pricing page. AWeber: Billed in USD. Paid prices are for 501–1,000 subscribers and rise with list size; annual billing saves about 17%. Kit: Billed in USD. Paid prices are for 1,000 subscribers and rise with list size; annual billing saves 17%.
Verdict
AWeber
- +Plus includes unlimited automations, landing pages and users, with priority 24/7 support.
- +Support is available around the clock, and AWeber migrates an existing account for free.
- +A free plan that needs no credit card.
- −Lite allows only 3 automations, 3 landing pages and one list.
- −The free plan keeps AWeber branding and allows one campaign or landing page.
Kit
- +Free up to 10,000 subscribers — five times the 2,000-contact limit of Systeme.io’s free plan.
- +The visual automation builder is among the best in the category.
- +Deliverability reputation is strong, which matters more than any feature list.
- −The free plan is broadcasts only — unlimited automations and email sequences need a paid plan.
- −Not a course platform — course content has to be hosted somewhere else.
Common questions
Is AWeber cheaper than Kit?
AWeber starts at $25/mo (monthly; $250/yr billed annually), and Kit starts at $33/mo (monthly; $390/yr billed annually) — so AWeber is the cheaper entry point. Compare what each includes at that tier, and what it renews at, rather than the headline figure alone.
Does AWeber or Kit have a free plan?
AWeber has a free plan, and Kit has a free plan.
Which is better, AWeber or Kit?
On our weighted scoring across the use cases in this category, Kit comes out ahead overall. The honest answer is that it depends on the use case — the tables above break the score down by dimension so you can weight it to your own priorities.
Other comparisons
Sources & verification
- help.aweber.com — checked 24 September 2026AWeber Free needs no credit card. Plans upgrade automatically when a list or its sending outgrows them; downgrades need a request to support.
- help.aweber.com — checked 24 September 2026AWeber Free allows one campaign or landing page, keeps AWeber branding, and has no split testing, saved segments or behavioural automation.
- kit.com — checked 23 September 2026Free up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts. Unlimited automations and sequences need a paid plan.
- aweber.com — checked 24 September 2026The page opens at 0–500 subscribers (Lite $15, Plus $30 monthly); the 501–1,000 figures are from its own price data.