Brevo vs Kit
Both are email marketing tools aimed at creators, coaches and small businesses. They differ most on value for money, email deliverability and automation.
At a glance
| Brevo | Kit | |
|---|---|---|
| Overall score | 71/100 | 78/100 Higher |
| Free plan | Yes | Yes |
| Paid from | £6/mo (about $7.93) monthly; £5.42/mo billed yearly; from 5,000 emails a month | $33/mo (about £24.96) monthly; $390/yr billed annually |
| Positioning | multi channel | specialist email |
| Launched | — | 2013 |
| Best for | Small businesses that want a free or very cheap start and would rather pay by sending volume than list size. | Creators whose main asset is the email list itself, not the funnel around it. |
Where each one leads
| Dimension | Brevo | Kit | Leader |
|---|---|---|---|
| Free plan | 4/5 | 4/5 | Tie |
| Ease of use | 4/5 | 4/5 | Tie |
| Breadth of features | 3/5 | 3/5 | Tie |
| Value for money | 5/5 | 3/5 | Brevo |
| Email deliverability | 3/5 | 5/5 | Kit |
| Selling products | 2/5 | 4/5 | Kit |
| Course hosting | 1/5 | 2/5 | Kit |
| Automation | 4/5 | 5/5 | Kit |
| Support | 3/5 | 4/5 | Kit |
Scores are 1–5 per dimension. Brevo leads on 1 dimension, Kit on 5. The overall figure weights these for email marketing generally — see methodology.
Pricing
Plans are listed per tool rather than paired row by row — tiers rarely line up, and putting one vendor's second plan beside another's implies an equivalence that is not there.
| Tool | Plan | Per month | Terms |
|---|---|---|---|
| Brevo | Free | Free | — |
| Starter | £6 | monthly; £5.42/mo billed yearly; from 5,000 emails a month | |
| Standard | £13 | monthly; £11.67/mo billed yearly | |
| Professional | £429 | monthly; £386.25/mo billed yearly; from 150,000 emails a month | |
| Kit | Free | Free | — |
| Creator | $33 | monthly; $390/yr billed annually | |
| Pro | $66 | monthly; $790/yr billed annually |
Pricing checked 24 September 2026 and 23 September 2026 against each vendor's own pricing page. Brevo: Shown to UK visitors in GBP. Priced by emails sent each month rather than by contacts; yearly billing saves 10%. Kit: Billed in USD. Paid prices are for 1,000 subscribers and rise with list size; annual billing saves 17%. Where the two bill in different currencies, conversions use the European Central Bank reference rate.
Verdict
Brevo
- +A free plan that never expires and needs no credit card, with up to 300 emails a day.
- +Standard, at £13 a month, adds unlimited automated workflows and A/B testing and removes the Brevo footer.
- +Email, SMS and transactional messages from one account, priced in pounds for UK customers.
- −Plans are priced by emails sent each month rather than by contacts.
- −On Starter, removing the Brevo logo costs £7.20 a month extra.
Kit
- +Free up to 10,000 subscribers — five times the 2,000-contact limit of Systeme.io’s free plan.
- +The visual automation builder is among the best in the category.
- +Deliverability reputation is strong, which matters more than any feature list.
- −The free plan is broadcasts only — unlimited automations and email sequences need a paid plan.
- −Not a course platform — course content has to be hosted somewhere else.
Common questions
Is Brevo cheaper than Kit?
Brevo starts at £6/mo (about $7.93; monthly; £5.42/mo billed yearly; from 5,000 emails a month), and Kit starts at $33/mo (about £24.96; monthly; $390/yr billed annually) — so Brevo is the cheaper entry point. Converted at the European Central Bank reference rate. Compare what each includes at that tier, and what it renews at, rather than the headline figure alone.
Does Brevo or Kit have a free plan?
Brevo has a free plan, and Kit has a free plan.
Which is better, Brevo or Kit?
On our weighted scoring across the use cases in this category, Kit comes out ahead overall. The honest answer is that it depends on the use case — the tables above break the score down by dimension so you can weight it to your own priorities.
Other comparisons
Sources & verification
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- kit.com — checked 23 September 2026Free up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts. Unlimited automations and sequences need a paid plan.
- brevo.com — checked 24 September 2026Free forever with no credit card; up to 300 emails a day once the account is approved for sending.