GetResponse vs Kit
Both are email marketing tools aimed at creators, coaches and small businesses. They differ most on free plan, value for money and breadth of features.
At a glance
| GetResponse | Kit | |
|---|---|---|
| Overall score | 65/100 | 75/100 Higher |
| Free plan | No | Yes |
| Paid from | £13/mo (about $17.19) monthly; £10.66/mo billed annually | $33/mo (about £24.96) monthly; $390/yr billed annually |
| Positioning | all in one | specialist email |
| Launched | 1998 | 2013 |
| Best for | Businesses that want webinars and courses in the same tool as the email list. | Creators whose main asset is the email list itself, not the funnel around it. |
Where each one leads
| Dimension | GetResponse | Kit | Leader |
|---|---|---|---|
| Free plan | 1/5 | 4/5 | Kit |
| Ease of use | 3/5 | 4/5 | Kit |
| Breadth of features | 4/5 | 3/5 | GetResponse |
| Value for money | 4/5 | 3/5 | GetResponse |
| Email deliverability | 4/5 | 5/5 | Kit |
| Selling products | 3/5 | 4/5 | Kit |
| Course hosting | 3/5 | 2/5 | GetResponse |
| Automation | 4/5 | 5/5 | Kit |
| Support | 4/5 | 4/5 | Tie |
Scores are 1–5 per dimension. GetResponse leads on 3 dimensions, Kit on 5. The overall figure weights these for email marketing generally — see methodology.
Pricing
Plans are listed per tool rather than paired row by row — tiers rarely line up, and putting one vendor's second plan beside another's implies an equivalence that is not there.
| Tool | Plan | Per month | Terms |
|---|---|---|---|
| GetResponse | Starter | £13 | monthly; £10.66/mo billed annually |
| Marketer | £44 | monthly; £36.08/mo billed annually | |
| Creator | £51 | monthly; £41.82/mo billed annually | |
| Kit | Free | Free | — |
| Creator | $33 | monthly; $390/yr billed annually | |
| Pro | $66 | monthly; $790/yr billed annually |
Pricing checked 23 September 2026 against each vendor's own pricing page. GetResponse: Shown to UK visitors in GBP, excluding VAT. Prices are for a 1,000-contact list; annual billing saves 18%. Kit: Billed in USD. Paid prices are for 1,000 subscribers and rise with list size; annual billing saves 17%. Where the two bill in different currencies, conversions use the European Central Bank reference rate.
Verdict
GetResponse
- +The cheapest paid entry point here — Starter is £13 a month with unlimited sends.
- +The Creator plan adds webinars, a website builder and courses for up to 500 students.
- +Nearly three decades of deliverability infrastructure behind it.
- −No free plan — only a 14-day trial.
- −Starter allows just one custom automation workflow; unlimited automation starts at £44 a month.
Kit
- +Free up to 10,000 subscribers — five times what Systeme.io gives away and twenty times most competitors.
- +The visual automation builder is among the best in the category.
- +Deliverability reputation is strong, which matters more than any feature list.
- −The free plan is broadcasts only — unlimited automations and email sequences need a paid plan.
- −Not a course platform — course content has to be hosted somewhere else.
Common questions
Is GetResponse cheaper than Kit?
GetResponse starts at £13/mo (about $17.19; monthly; £10.66/mo billed annually), and Kit starts at $33/mo (about £24.96; monthly; $390/yr billed annually) — so GetResponse is the cheaper entry point. Converted at the European Central Bank reference rate. Compare what each includes at that tier, and what it renews at, rather than the headline figure alone.
Does GetResponse or Kit have a free plan?
GetResponse has no free plan, and Kit has a free plan.
Which is better, GetResponse or Kit?
On our weighted scoring across the use cases in this category, Kit comes out ahead overall. The honest answer is that it depends on the use case — the tables above break the score down by dimension so you can weight it to your own priorities.
Other comparisons
Sources & verification
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- kit.com — checked 23 September 2026Free up to 10,000 subscribers, with unlimited landing pages, forms and broadcasts. Unlimited automations and sequences need a paid plan.
- getresponse.com — checked 23 September 2026The pricing page offers a 14-day free trial of premium features and lists no free plan.