AWeber vs Brevo
Both are email marketing tools aimed at creators, coaches and small businesses. They differ most on value for money, email deliverability and free plan.
At a glance
| AWeber | Brevo | |
|---|---|---|
| Overall score | 66/100 | 71/100 Higher |
| Free plan | Yes | Yes |
| Paid from | $25/mo (about £18.91) monthly; $250/yr billed annually | £6/mo (about $7.93) monthly; £5.42/mo billed yearly; from 5,000 emails a month |
| Positioning | specialist email | multi channel |
| Launched | — | — |
| Best for | Small businesses and creators who value round-the-clock human support over the lowest price. | Small businesses that want a free or very cheap start and would rather pay by sending volume than list size. |
Where each one leads
| Dimension | AWeber | Brevo | Leader |
|---|---|---|---|
| Free plan | 3/5 | 4/5 | Brevo |
| Ease of use | 4/5 | 4/5 | Tie |
| Breadth of features | 3/5 | 3/5 | Tie |
| Value for money | 3/5 | 5/5 | Brevo |
| Email deliverability | 4/5 | 3/5 | AWeber |
| Selling products | 3/5 | 2/5 | AWeber |
| Course hosting | 2/5 | 1/5 | AWeber |
| Automation | 3/5 | 4/5 | Brevo |
| Support | 5/5 | 3/5 | AWeber |
Scores are 1–5 per dimension. AWeber leads on 4 dimensions, Brevo on 3. The overall figure weights these for email marketing generally — see methodology.
Pricing
Plans are listed per tool rather than paired row by row — tiers rarely line up, and putting one vendor's second plan beside another's implies an equivalence that is not there.
| Tool | Plan | Per month | Terms |
|---|---|---|---|
| AWeber | Free | Free | — |
| Lite | $25 | monthly; $250/yr billed annually | |
| Plus | $45 | monthly; $450/yr billed annually | |
| Brevo | Free | Free | — |
| Starter | £6 | monthly; £5.42/mo billed yearly; from 5,000 emails a month | |
| Standard | £13 | monthly; £11.67/mo billed yearly | |
| Professional | £429 | monthly; £386.25/mo billed yearly; from 150,000 emails a month |
Pricing checked 24 September 2026 against each vendor's own pricing page. AWeber: Billed in USD. Paid prices are for 501–1,000 subscribers and rise with list size; annual billing saves about 17%. Brevo: Shown to UK visitors in GBP. Priced by emails sent each month rather than by contacts; yearly billing saves 10%. Where the two bill in different currencies, conversions use the European Central Bank reference rate.
Verdict
AWeber
- +Plus includes unlimited automations, landing pages and users, with priority 24/7 support.
- +Support is available around the clock, and AWeber migrates an existing account for free.
- +A free plan that needs no credit card.
- −Lite allows only 3 automations, 3 landing pages and one list.
- −The free plan keeps AWeber branding and allows one campaign or landing page.
Brevo
- +A free plan that never expires and needs no credit card, with up to 300 emails a day.
- +Standard, at £13 a month, adds unlimited automated workflows and A/B testing and removes the Brevo footer.
- +Email, SMS and transactional messages from one account, priced in pounds for UK customers.
- −Plans are priced by emails sent each month rather than by contacts.
- −On Starter, removing the Brevo logo costs £7.20 a month extra.
Common questions
Is AWeber cheaper than Brevo?
AWeber starts at $25/mo (about £18.91; monthly; $250/yr billed annually), and Brevo starts at £6/mo (about $7.93; monthly; £5.42/mo billed yearly; from 5,000 emails a month) — so Brevo is the cheaper entry point. Converted at the European Central Bank reference rate. Compare what each includes at that tier, and what it renews at, rather than the headline figure alone.
Does AWeber or Brevo have a free plan?
AWeber has a free plan, and Brevo has a free plan.
Which is better, AWeber or Brevo?
On our weighted scoring across the use cases in this category, Brevo comes out ahead overall. The honest answer is that it depends on the use case — the tables above break the score down by dimension so you can weight it to your own priorities.
Other comparisons
Sources & verification
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- help.aweber.com — checked 24 September 2026AWeber Free needs no credit card. Plans upgrade automatically when a list or its sending outgrows them; downgrades need a request to support.
- help.aweber.com — checked 24 September 2026AWeber Free allows one campaign or landing page, keeps AWeber branding, and has no split testing, saved segments or behavioural automation.
- aweber.com — checked 24 September 2026The page opens at 0–500 subscribers (Lite $15, Plus $30 monthly); the 501–1,000 figures are from its own price data.
- brevo.com — checked 24 September 2026Free forever with no credit card; up to 300 emails a day once the account is approved for sending.