Brevo vs MailerLite
Both are email marketing tools aimed at creators, coaches and small businesses. They differ most on free plan, email deliverability and selling products.
At a glance
| Brevo | MailerLite | |
|---|---|---|
| Overall score | 71/100 | 72/100 Higher |
| Free plan | Yes | Yes |
| Paid from | £6/mo (about $7.93) monthly; £5.42/mo billed yearly; from 5,000 emails a month | $19/mo (about £14.37) monthly; $17.10/mo billed annually |
| Positioning | multi channel | email marketing |
| Launched | — | 2010 |
| Best for | Small businesses that want a free or very cheap start and would rather pay by sending volume than list size. | Small businesses that want reliable email, landing pages and simple selling at a low monthly price. |
Where each one leads
| Dimension | Brevo | MailerLite | Leader |
|---|---|---|---|
| Free plan | 4/5 | 2/5 | Brevo |
| Ease of use | 4/5 | 4/5 | Tie |
| Breadth of features | 3/5 | 3/5 | Tie |
| Value for money | 5/5 | 5/5 | Tie |
| Email deliverability | 3/5 | 4/5 | MailerLite |
| Selling products | 2/5 | 4/5 | MailerLite |
| Course hosting | 1/5 | 1/5 | Tie |
| Automation | 4/5 | 4/5 | Tie |
| Support | 3/5 | 4/5 | MailerLite |
Scores are 1–5 per dimension. Brevo leads on 1 dimension, MailerLite on 3. The overall figure weights these for email marketing generally — see methodology.
Pricing
Plans are listed per tool rather than paired row by row — tiers rarely line up, and putting one vendor's second plan beside another's implies an equivalence that is not there.
| Tool | Plan | Per month | Terms |
|---|---|---|---|
| Brevo | Free | Free | — |
| Starter | £6 | monthly; £5.42/mo billed yearly; from 5,000 emails a month | |
| Standard | £13 | monthly; £11.67/mo billed yearly | |
| Professional | £429 | monthly; £386.25/mo billed yearly; from 150,000 emails a month | |
| MailerLite | Free | Free | — |
| Comfort | $19 | monthly; $17.10/mo billed annually | |
| Power | $39 | monthly; $35.10/mo billed annually |
Pricing checked 24 September 2026 against each vendor's own pricing page. Brevo: Shown to UK visitors in GBP. Priced by emails sent each month rather than by contacts; yearly billing saves 10%. MailerLite: Billed in USD (EUR also offered). Paid prices are for up to 1,000 subscribers and rise with list size; annual billing saves 10%. Where the two bill in different currencies, conversions use the European Central Bank reference rate.
Verdict
Brevo
- +A free plan that never expires and needs no credit card, with up to 300 emails a day.
- +Standard, at £13 a month, adds unlimited automated workflows and A/B testing and removes the Brevo footer.
- +Email, SMS and transactional messages from one account, priced in pounds for UK customers.
- −Plans are priced by emails sent each month rather than by contacts.
- −On Starter, removing the Brevo logo costs £7.20 a month extra.
MailerLite
- +Paid plans start at $19 a month for 1,000 subscribers, with 10,000 emails a month on Comfort.
- +Comfort includes 10 websites and landing pages on your own domain, 10 signup forms and 50 automations.
- +Sells digital products and bookings, and runs paid newsletters with no sales fee.
- −The free plan is small: 250 subscribers and 2,500 emails a month.
- −Its plans list no course hosting, so courses need a separate platform.
Common questions
Is Brevo cheaper than MailerLite?
Brevo starts at £6/mo (about $7.93; monthly; £5.42/mo billed yearly; from 5,000 emails a month), and MailerLite starts at $19/mo (about £14.37; monthly; $17.10/mo billed annually) — so Brevo is the cheaper entry point. Converted at the European Central Bank reference rate. Compare what each includes at that tier, and what it renews at, rather than the headline figure alone.
Does Brevo or MailerLite have a free plan?
Brevo has a free plan, and MailerLite has a free plan.
Which is better, Brevo or MailerLite?
On our weighted scoring across the use cases in this category, MailerLite comes out ahead overall. The honest answer is that it depends on the use case — the tables above break the score down by dimension so you can weight it to your own priorities.
Other comparisons
Sources & verification
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- brevo.com — checked 24 September 2026Free forever with no credit card; up to 300 emails a day once the account is approved for sending.
- mailerlite.com — checked 24 September 2026
- mailerlite.com — checked 24 September 2026No sales fee on paid newsletters; Stripe processes the payments.
- mailerlite.com — checked 24 September 2026Free plan: up to 250 subscribers and 2,500 emails a month, with 3 automations, 1 website and 1 landing page. Paid newsletters, custom domains and removing the MailerLite logo need a paid plan.