AWeber vs MailerLite
Both are email marketing tools aimed at creators, coaches and small businesses. They differ most on value for money, free plan and automation.
At a glance
| AWeber | MailerLite | |
|---|---|---|
| Overall score | 66/100 | 72/100 Higher |
| Free plan | Yes | Yes |
| Paid from | $25/mo monthly; $250/yr billed annually | $19/mo monthly; $17.10/mo billed annually |
| Positioning | specialist email | email marketing |
| Launched | — | 2010 |
| Best for | Small businesses and creators who value round-the-clock human support over the lowest price. | Small businesses that want reliable email, landing pages and simple selling at a low monthly price. |
Where each one leads
| Dimension | AWeber | MailerLite | Leader |
|---|---|---|---|
| Free plan | 3/5 | 2/5 | AWeber |
| Ease of use | 4/5 | 4/5 | Tie |
| Breadth of features | 3/5 | 3/5 | Tie |
| Value for money | 3/5 | 5/5 | MailerLite |
| Email deliverability | 4/5 | 4/5 | Tie |
| Selling products | 3/5 | 4/5 | MailerLite |
| Course hosting | 2/5 | 1/5 | AWeber |
| Automation | 3/5 | 4/5 | MailerLite |
| Support | 5/5 | 4/5 | AWeber |
Scores are 1–5 per dimension. AWeber leads on 3 dimensions, MailerLite on 3. The overall figure weights these for email marketing generally — see methodology.
Pricing
Plans are listed per tool rather than paired row by row — tiers rarely line up, and putting one vendor's second plan beside another's implies an equivalence that is not there.
| Tool | Plan | Per month | Terms |
|---|---|---|---|
| AWeber | Free | Free | — |
| Lite | $25 | monthly; $250/yr billed annually | |
| Plus | $45 | monthly; $450/yr billed annually | |
| MailerLite | Free | Free | — |
| Comfort | $19 | monthly; $17.10/mo billed annually | |
| Power | $39 | monthly; $35.10/mo billed annually |
Pricing checked 24 September 2026 against each vendor's own pricing page. AWeber: Billed in USD. Paid prices are for 501–1,000 subscribers and rise with list size; annual billing saves about 17%. MailerLite: Billed in USD (EUR also offered). Paid prices are for up to 1,000 subscribers and rise with list size; annual billing saves 10%.
Verdict
AWeber
- +Plus includes unlimited automations, landing pages and users, with priority 24/7 support.
- +Support is available around the clock, and AWeber migrates an existing account for free.
- +A free plan that needs no credit card.
- −Lite allows only 3 automations, 3 landing pages and one list.
- −The free plan keeps AWeber branding and allows one campaign or landing page.
MailerLite
- +Paid plans start at $19 a month for 1,000 subscribers, with 10,000 emails a month on Comfort.
- +Comfort includes 10 websites and landing pages on your own domain, 10 signup forms and 50 automations.
- +Sells digital products and bookings, and runs paid newsletters with no sales fee.
- −The free plan is small: 250 subscribers and 2,500 emails a month.
- −Its plans list no course hosting, so courses need a separate platform.
Common questions
Is AWeber cheaper than MailerLite?
AWeber starts at $25/mo (monthly; $250/yr billed annually), and MailerLite starts at $19/mo (monthly; $17.10/mo billed annually) — so MailerLite is the cheaper entry point. Compare what each includes at that tier, and what it renews at, rather than the headline figure alone.
Does AWeber or MailerLite have a free plan?
AWeber has a free plan, and MailerLite has a free plan.
Which is better, AWeber or MailerLite?
On our weighted scoring across the use cases in this category, MailerLite comes out ahead overall. The honest answer is that it depends on the use case — the tables above break the score down by dimension so you can weight it to your own priorities.
Other comparisons
Sources & verification
- help.aweber.com — checked 24 September 2026AWeber Free needs no credit card. Plans upgrade automatically when a list or its sending outgrows them; downgrades need a request to support.
- help.aweber.com — checked 24 September 2026AWeber Free allows one campaign or landing page, keeps AWeber branding, and has no split testing, saved segments or behavioural automation.
- aweber.com — checked 24 September 2026The page opens at 0–500 subscribers (Lite $15, Plus $30 monthly); the 501–1,000 figures are from its own price data.
- mailerlite.com — checked 24 September 2026
- mailerlite.com — checked 24 September 2026No sales fee on paid newsletters; Stripe processes the payments.
- mailerlite.com — checked 24 September 2026Free plan: up to 250 subscribers and 2,500 emails a month, with 3 automations, 1 website and 1 landing page. Paid newsletters, custom domains and removing the MailerLite logo need a paid plan.