Brevo vs Systeme.io
Both are email marketing tools aimed at creators, coaches and small businesses. They differ most on breadth of features, course hosting and selling products.
At a glance
| Brevo | Systeme.io | |
|---|---|---|
| Overall score | 71/100 | 84/100 Higher |
| Free plan | Yes | Yes |
| Paid from | £6/mo (about $7.93) monthly; £5.42/mo billed yearly; from 5,000 emails a month | $17/mo (about £12.86) monthly; $14/mo billed annually |
| Positioning | multi channel | all in one |
| Launched | — | 2018 |
| Best for | Small businesses that want a free or very cheap start and would rather pay by sending volume than list size. | Anyone who wants one bill and one login rather than a stack of five tools. |
Where each one leads
| Dimension | Brevo | Systeme.io | Leader |
|---|---|---|---|
| Free plan | 4/5 | 5/5 | Systeme.io |
| Ease of use | 4/5 | 4/5 | Tie |
| Breadth of features | 3/5 | 5/5 | Systeme.io |
| Value for money | 5/5 | 5/5 | Tie |
| Email deliverability | 3/5 | 3/5 | Tie |
| Selling products | 2/5 | 5/5 | Systeme.io |
| Course hosting | 1/5 | 5/5 | Systeme.io |
| Automation | 4/5 | 3/5 | Brevo |
| Support | 3/5 | 3/5 | Tie |
Scores are 1–5 per dimension. Brevo leads on 1 dimension, Systeme.io on 4. The overall figure weights these for email marketing generally — see methodology.
Pricing
Plans are listed per tool rather than paired row by row — tiers rarely line up, and putting one vendor's second plan beside another's implies an equivalence that is not there.
| Tool | Plan | Per month | Terms |
|---|---|---|---|
| Brevo | Free | Free | — |
| Starter | £6 | monthly; £5.42/mo billed yearly; from 5,000 emails a month | |
| Standard | £13 | monthly; £11.67/mo billed yearly | |
| Professional | £429 | monthly; £386.25/mo billed yearly; from 150,000 emails a month | |
| Systeme.io | Free | Free | — |
| Startup | $17 | monthly; $14/mo billed annually | |
| Webinar | $47 | monthly; $39/mo billed annually | |
| Unlimited | $97 | monthly |
Pricing checked 24 September 2026 and 23 September 2026 against each vendor's own pricing page. Brevo: Shown to UK visitors in GBP. Priced by emails sent each month rather than by contacts; yearly billing saves 10%. Systeme.io: Billed in USD. Annual billing gives two months free. Where the two bill in different currencies, conversions use the European Central Bank reference rate.
Verdict
Brevo
- +A free plan that never expires and needs no credit card, with up to 300 emails a day.
- +Standard, at £13 a month, adds unlimited automated workflows and A/B testing and removes the Brevo footer.
- +Email, SMS and transactional messages from one account, priced in pounds for UK customers.
- −Plans are priced by emails sent each month rather than by contacts.
- −On Starter, removing the Brevo logo costs £7.20 a month extra.
Systeme.io
- +The free plan is unusually generous — 2,000 contacts and unlimited email sending, and it never expires.
- +Replaces a funnel builder, email tool, course platform and affiliate system with one subscription.
- +No transaction fees on sales made through Stripe or PayPal.
- −Each part of it is less capable than the best specialist tool in that category.
- −Email deliverability and analytics are basic next to dedicated platforms.
Common questions
Is Brevo cheaper than Systeme.io?
Brevo starts at £6/mo (about $7.93; monthly; £5.42/mo billed yearly; from 5,000 emails a month), and Systeme.io starts at $17/mo (about £12.86; monthly; $14/mo billed annually) — so Brevo is the cheaper entry point. Converted at the European Central Bank reference rate. Compare what each includes at that tier, and what it renews at, rather than the headline figure alone.
Does Brevo or Systeme.io have a free plan?
Brevo has a free plan, and Systeme.io has a free plan.
Which is better, Brevo or Systeme.io?
On our weighted scoring across the use cases in this category, Systeme.io comes out ahead overall. The honest answer is that it depends on the use case — the tables above break the score down by dimension so you can weight it to your own priorities.
Other comparisons
Sources & verification
- api.frankfurter.app — checked 24 September 2026European Central Bank reference rate, published via Frankfurter.
- systeme.io — checked 23 September 2026Free plan: 2,000 contacts, 3 funnels, 1 course, 1 blog, unlimited emails. Never expires, no card required.
- brevo.com — checked 24 September 2026Free forever with no credit card; up to 300 emails a day once the account is approved for sending.